Stringer's Books and Ephemera
Rare and Fine Books and Ephemera
PACKAGING PACKING AND SHIPPING
A Record of the Subjects as Developed Through the American Management Association
New York Elliot Publishing Company 1936
235.00
Book is about very good condition with some soiling to covers, small smudge or scuff top right corner of front cover and at the bottom near the spine, a bit of wear and a bit of an indent to the book corners, still a nice copy.
237 pages with photos.
237 pages with photos.
Hardcover books, no dustjacket as issued, size is 8 1/4" x 11 3/4".
A scarce book from the American Management Association published in 1936 with essays on product packaging design, packing and shipping. Includes a photo section titled "American Management Association Competition for Distinctive Merit in Packaging".
The essays cover five merchandising subjects, "The Package in Merchandising", "Package Design", "Packaging Materials", "Package Engineering", and "Packing & Shipping".
Essays include, but are not limited to, "The Purpose of the Package"; "Packaging as it Relates to Merchandising and Advertising"; "Point of Sale Advertising - Packaging Fallacies and Fetishes" by William Guyer of the Seagram Distillers Corporation; "Displaying Packages to Sell"; "The Modern Package as a Sales Factor in Food Marketing", "Progress in Merchandising Tests"; "Merchandising Motor Car Parts"; "Reducing Costs Through Package Design"; "Color and Design in Packaging"; "Typography and the Package", "The Plastics Family - Its Relationship to Packaging"; "Standards for Protective Materials"; "Engineering Aspects of Packaging"; "The Purchasing Agent Selects Shipping Containers", and more.
The essays cover five merchandising subjects, "The Package in Merchandising", "Package Design", "Packaging Materials", "Package Engineering", and "Packing & Shipping".
Essays include, but are not limited to, "The Purpose of the Package"; "Packaging as it Relates to Merchandising and Advertising"; "Point of Sale Advertising - Packaging Fallacies and Fetishes" by William Guyer of the Seagram Distillers Corporation; "Displaying Packages to Sell"; "The Modern Package as a Sales Factor in Food Marketing", "Progress in Merchandising Tests"; "Merchandising Motor Car Parts"; "Reducing Costs Through Package Design"; "Color and Design in Packaging"; "Typography and the Package", "The Plastics Family - Its Relationship to Packaging"; "Standards for Protective Materials"; "Engineering Aspects of Packaging"; "The Purchasing Agent Selects Shipping Containers", and more.
01470