Stringer's Books and Ephemera

NEW 4-STEP SALES METHODS FOR FORD DEALERS (1929 Sales Method for Ford Dealers Brochure)

(Detroit) Ford Motor Co. (1929)
175.00
Condition is about very good with some soiling to covers, light crease down middle, small chip bottom left corner of back cover.
12 pages including covers, with photos.
Size is 11” x 8 ½”, wrappers.
A special brochure issued to Ford Dealers on how to sell their autos using the 4-step sales method. The 4-step method consists of 1) Presenting the new Ford Sales Portfolio; 2) The Road Demonstration; 3) Inspection of Parts and Service Departments; 4) Presentation of current Ford Literature. A scarce and fascinating look at early automobile sales procedures.
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